The way audiences consume video content has been steadily evolving over the last decade. Viewers are increasingly shifting from traditional cable television to streaming platforms and on-demand content, leading to a corresponding change in how advertisers plan and execute their campaigns. This transition has brought connected TV and digital video advertising into sharper focus, as advertisers seek better targeting, transparency, and measurable outcomes for their ad spends.
In this changing media environment, advertising technology companies support the delivery and measurement of digital video advertising across platforms. Amagi Media Labs Limited operates in this segment, providing technology-led solutions for connected TV and digital video advertising across multiple markets.
With this blog, Arham Wealth seeks to help readers understand Amagi Media Labs more conveniently by presenting an overview of the company’s business model, industry context, financial backdrop, and the key factors disclosed in the offer documents. This discussion is intended to provide structured information drawn from publicly available disclosures, without offering any investment recommendation or opinion.
| Features | Details |
| IPO Open | 13 Jan 2026 |
| IPO Close | 16 Jan 2026 |
| Price Brand | ?343 to ?361 |
| IPO Size | Rs.1,789 Cr |
| Fresh issue |
?816 crore |
| Offer for sale | ?973 crore |
| Lot Size |
41 Shares |
| Allotment | 19 Jan 2026 |
Amagi Media Labs operates in the connected TV (CTV) and digital video advertising ecosystem. As disclosed in the Red Herring Prospectus, the company provides technology-led advertising solutions that allow advertisers to target audiences across streaming platforms while enabling publishers to optimise and monetise their advertising inventory.
The company’s platforms focus on programmatic advertising, data-driven decision-making, and analytics-led campaign measurement. Over time, Amagi has expanded its operations beyond India, with a significant presence in international markets, particularly the United States. The US market remains central to the company’s business, supported by structural growth in connected TV advertising as consumers move away from traditional cable television.
Amagi Media Labs has opened its ?1,788.62 crore initial public offering in a market environment that is cautious rather than euphoric. Broader equity markets have remained volatile, and investor appetite for new listings has become increasingly selective.
Early indicators, including a modest grey market premium of around 4%, suggest that expectations of listing gains are restrained. Investors appear more focused on underlying business fundamentals, valuation comfort, and the ability of new-age companies to navigate cycles, rather than on short-term momentum.
This shift reflects a broader trend in the primary market, where participants are distinguishing between cash-generating businesses and high-growth platforms that are still in the investment phase.
The IPO comprises a mix of a fresh issue of equity shares by the company and an offer for sale by existing shareholders. As outlined in the RHP, proceeds from the fresh issue are expected to be used to support growth initiatives, investments in technology and platform development, and general corporate purposes.
The offer-for-sale component enables certain early investors to partially monetise their holdings. Proceeds from the OFS will go to the selling shareholders and not to the company, which is a standard structure in technology-led public offerings.
The advertising industry is undergoing a structural shift. Traditional television advertising continues to lose share to digital and connected TV formats that offer better targeting and measurable outcomes. Advertisers are increasingly allocating budgets toward platforms that allow them to track performance and optimise campaigns in real time.
Connected TV advertising benefits from combining television-scale reach with digital-style data and targeting capabilities. However, the industry is also marked by rapid technological change, evolving data privacy norms, and competition from global adtech players as well as in-house advertising solutions developed by large streaming platforms.
As noted in the RHP, success in this segment depends on technology capability, scale, and the ability to manage and analyse large volumes of data across geographies.
(Source: Chittorgarh)
What stands out:
Key Opportunities
Key Risks
Amagi Media Labs enters the public markets at a time when investor focus has shifted toward quality, scalability, and valuation discipline. The company operates in a structurally growing segment of the advertising ecosystem, supported by long-term trends in connected TV and digital video consumption.
At the same time, the business remains sensitive to advertising cycles, competitive intensity, and regulatory developments. For investors, the IPO represents exposure to a global adtech platform, but one that warrants a balanced assessment of growth potential and risk, rather than expectations of quick listing gains.
Investors who wish to participate can apply via clicking on Arham Wealth IPO link.
Disclaimer: Investment in securities market are subject to market risks, read all the related documents carefully before investing. | This article is for informational and educational purposes only and does not constitute investment advice, an offer, or a recommendation to buy or sell securities. The information is based on the Red Herring Prospectus and publicly available sources. Investors should read the Red Herring Prospectus carefully and consult their financial advisor before making any investment decisions. | Name of member: Arham Wealth Management Private Limited | SEBI Registration: INZ000189034, DP: IN-DP-456-2020 | Read Full Disclaimer: https://www.arhamwealth.com/disclaimer
Source: RHP | Inhouse Research | Economics Times
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